Authoring a book is often a deeply personal journey for writers, and because of that, the success or failure of the book feels personal. When crafting a book, attention to detail becomes paramount. One of the most crucial decisions you'll make is how to publish your work, either print-on-demand or full-service printing and book fulfillment. Whether writing a novel or a photo-heavy book, the quality of the final product is essential. Digital printing has revolutionized the way we publish, making it possible to print shorter runs or even just a single copy as orders come into print-on-demand services.
The anticipated sales volume of your book should ultimately guide your decision. Furthermore, think about the trim size of your book. A unique size may intrigue potential readers, but it's essential to ensure that the book remains user-friendly and accessible. The binding also plays a role—depending on how you envision your book being used, you could opt for hardcover or paperback. If your book will be carried around frequently, a lighter softcover option could be more practical. On the other hand, if you aim for a higher price point and a more sophisticated look, then a hardcover might be the way to go.
Offering both options could also appeal to a broader audience. For self-publishers, print-on-demand is a highly appealing choice. It allows authors to offload the complexities of printing and order fulfillment, but it's crucial to weigh the pros and cons. While it streamlines the process, it can result in lower profit margins and loss of customer data, which can impede your ability to build an email marketing list. Additionally, expect potential delays during busy periods. If you have a clear forecast of your sales volume, opting for a traditional printer may provide better financial returns.
Thinking about profitability can extend beyond just selling books. Consider whether you'd like to offer additional merchandise alongside your book. Partnering with a book printer that also provides order fulfillment can simplify this process, allowing you to pack and ship items such as t-shirts, mugs, and bags. This approach not only generates additional revenue but also fosters loyalty among your fans. Plus, when others see your merchandise, it acts as free advertising. All these considerations come together, presenting various opportunities on your journey to becoming a successful author.
